左永安顧問 安永經營管理商學院 主持顧問 VIEWPOINT

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2011年6月20日 星期一

2011 左永安顧問 Marketing management process

Marketing management process

•Analysis/Audit - where are we now?

•Objectives  - where do we want to be?

•Strategies - which way is best?

•Tactics - how do we get there?

•(Implementation - Getting there!)

•Control - Ensuring arrival