左永安顧問 安永經營管理商學院 主持顧問 VIEWPOINT

2011年6月20日 星期一

2011 左永安顧問 Marketing management process

Marketing management process

Analysis/Audit - where are we now?

Objectives  - where do we want to be?

Strategies - which way is best?

Tactics - how do we get there?

(Implementation - Getting there!)

Control - Ensuring arrival