2016 2017 左永安顧問 左記歐洲商行 安永經營管理顧問 台北左府(無極)道德宮 台大 台師大 EMBA 共通核心職能 TTQS ICAP PMP 診斷性資訊 Diagnostic USP 一般性資訊 Common Case Study 5: eHarmony Learning Objective: 1. Why do people want to meet others on-line instead of finding them in the real world? 2. Does eHarmony have a competitive advantage? If so, where does it come from? 3. Identify eHarmony’s target market. 4. Which of the four options should Waldorf pursue?

Case Study 5: e Harmony 


Learning Objective:

1. Why do people want to meet others on-line instead of finding them in the real world? 

2. Does eHarmony have a competitive advantage? If so, where does it come from? 

3. Identify eHarmony’s target market. 

4. Which of the four options should Waldorf pursue?


診斷性資訊 Diagnostic  USP

一般性資訊 Common

APPLE

1.   1983  Peps CEO 

2.   Style /  Design   .....

3. Total Solution 


TOTAL     VALUE


TARGET  

CC   

POSITION   -   IMC