2011 左永安顧問 campaign 廣告公關產業 White is the new red. This holiday season Coca-Cola is turning its red cans white to show support for WWF Canada's polar bear conservation efforts. To learn more, please visit iCoke.ca.

2011 左永安顧問 廣告公關產業 White is the new red. This holiday season Coca-Cola is turning its red cans white to show support for WWF Canada's polar bear conservation efforts. To learn more, please visit iCoke.ca.

Coca-Cola and World Wildlife Fund (WWF) are joining forces in a new campaign to help protect the polar bear's Arctic home. Coca-Cola will turn its red cans white for the campaign. You can find out more about the campaign