2016年7月26日 星期二

2016 2017 左永安顧問 台北左府(無極)道德宮 台大 台師大 EMBA 共通核心職能 TTQS ICAP PMP 2016 07 24 李開復 創業者需要具備的十項能力 我們可以從如今已經成功的創業者身上去尋找一些共性。分衆的江南春、盛大的陳天橋、網易的丁磊、百度的李彥宏、大名鼎鼎的比爾‧蓋茲、史蒂夫‧賈伯斯等都具備一些共同的成就其事業的特點。

2016 07 24 李開復 

我們可以從如今已經成功的創業者身上去尋找一些共性。分衆的江南春、盛大的陳天橋、網易的丁磊、百度的李彥宏、大名鼎鼎的比爾‧蓋茲、史蒂夫‧賈伯斯等都具備一些共同的成就其事業的特點。

首先他們充滿激情但又非常理性,他們不是單純地享受創業過程,他們更是爲了一個好的結果。他們做的都是自己最愛的事情,所以能夠全力以赴,每天工作量極大卻不知疲倦。他們是自己產品和服務的最好的改進者,關注的同時不斷去創新。

創業者需要具備的十項能力


1. 強烈的欲望


「欲」實際就是一種生活目標,一種人生理想。

創業者的欲望與普通人欲望的不同之處在於,他們的欲望往往超出他們的現實,

往往需要打破他們現在的立足點,打破眼前的樊籠,才能夠實現。

所以,創業者的欲望往往伴隨著行動力和犧牲精神。這不是普通人能夠做得到的。

因爲想得到,而憑自己現在的身份、地位、財富得不到,所以要去創業,

要靠創業改變身份,提高地位,積累財富,這構成了許多創業者的人生「三部曲」。


因爲欲望,而不甘心,而創業,而行動,而成功,

這是大多數白手起家的創業者走過的共同道路。

2. 超乎想象的忍耐力


在創業的路上,付出怎樣的代價,付出怎樣的努力,

忍受了多少別人不能夠忍受的憋悶、痛苦、甚至是屈辱、

這種心情只有創業過的人最清楚!有多少人願意付出與他們一樣的代價。

對一般人來說,忍耐是一種美德,對創業者來說,忍耐卻是必須具備的品格。

對創業來說,肉體上的折磨算不得什麼,精神上的折磨才是致命的,

如果有心自己創業,一定要先在心裏問一問自己,面對從肉體到精神上的全面折磨,

你有沒有那樣一種寵辱不驚的「定力」與「精神力」。如果沒有,那麼一定要小心。

對有些人來說,一輩子給別人打工,做一個打工仔,是一個更合適的選擇。

3. 開闊的眼界


對於創業者來說,只有真正見多識廣。廣博的見識,開闊的眼界,

才能有效地拉近自己與成功的距離。衆多成功創業者創業思路的幾個共同來源。

第一,職業。

不熟不做,由原來所從事的職業下海,對行業的運作規律、技術、管理都非常熟悉,人頭、市場也熟悉,這樣的創業活動成功的機率很大。

第二,閱讀,

包括書、報紙、雜誌等等。比亞迪老總王傳福的創業靈感來自一份簡報。1993年的一天,王傳福在一份「國際電池行業動態」上讀到,日本宣佈本土將不再生產鎳鎘電池,立刻意識這將引發鎳鎘電池生產基地的國際大轉移,自己創業的機會來了。隨後幾年,他成功利用日本企業撤出留下的市場空隙。

第三,行路。

俗話說,「讀萬卷書,行千里路」。行路,各處走走看看,是開闊眼界的好方法。眼界的作用,不僅表現在創業者的創業之初,它會一直貫穿於創業者的整個創業歷程。「一個創業者的眼界有多寬,他的事業也就會有多大。」

第四,交友。

很多創業者最初的創業IDEA(主意)是在朋友啓發下產生,或乾脆就是由朋友直接提出的。所以,這些人在創業成功後,都會更加積極地保持與從前的朋友聯繫,並且廣交天下友,不斷地開拓自己的社交圈子。與朋友們進行腦力激盪,就能夠不斷地有新點子。

4. 善於把握趨勢,又通人情事理


勢,就是趨向。

做過期貨的人都知道,要想賺錢關鍵是要做對方向,這個方向就是勢。

比方說,大勢向空,你偏做多;或者大勢利多,你偏做空,你不賠錢誰賠錢!

反過來說,你就是不想賺錢都難。

勢分大勢、中勢、小勢。創業的人,一定要跟對形勢,要研究政策。這是大勢。

很多創業者認爲政策研究「假、大、虛、空」,沒有意義。實則不然。

對一個創業者來說,大到國家領導人的更迭,小到一個鄉鎮芝麻小官的去留,

都會對自己有影響。

在政策方面,國家鼓勵發展什麼,限制發展什麼,對創業之成敗更有莫大關係。

某個行業、某類型企業,國家正準備從政策層面進行限制、淘汰,

你偏趕在這時一頭撞了進去,一定會失敗。

中勢指的是市場機會。人們現在喜歡什麼,不喜歡什麼,可能決定了你創業的方向。

小勢就是個人的能力、性格、特長。創業者在選擇創業項目時,

一定要找那些適合自己能力,契合自己興趣,才有利於做持久性、全身心的投入。

一個創業者要懂得人情事理。老話說:「世事洞明皆學問,人情練達即文章。」

創業的首要目的是爲了合理合法地賺錢,不是爲了改造社會。改造社會是等你發達以後,

還需要你有那樣的興趣。

創業是一個在夾縫裏求生存的活動,尤其處於社會轉軌時期,

各項制度、法律環境都不太健全,創業者只有先順應社會,避免在人事出問題。

作爲對照,很多原先很厲害的外資企業,認爲本地人這樣不行,那樣不行,

只有外來和尚才能念好經,現在也都認識到了人才本地化的重要。

因爲本地的人才更能按照「本地的規矩」做事,也就是說更能入鄉隨俗。

5. 敏銳的的商業嗅覺,即商業敏感性


創業者的敏感,是對外界變化的敏感,尤其是對商業機會的快速反應。

地產商潘石屹現在是商場的紅人,潘石屹成爲紅人有他成爲紅人的理由。

有誰能夠從別人的一句話裏聽出8億元的商機,而且是隔著桌子的一句話,

是幾個不相干之人的一句話?

1992年,潘石屹還在海南萬通集團任財務部經理。

萬通集團由馮侖、王功權等人於1991年在海南創立。馮侖、王功權都曾在南德集團做過事,

當年都是「中國首富」牟其中的謀士。萬通成立的頭兩年,通過在海南炒樓賺了不錢。

1992年,隨著海南樓市泡沫的破滅,馮侖等人決定將萬通移師北京,派潘石屹打前鋒。

潘石屹奉馮侖的將令,帶著5萬元差旅費來到了北京。這天,他在懷柔縣政府食堂吃飯,

聽旁邊吃飯的人說北京市給了懷柔四個定向募集資金的股份制公司指標,但沒人願意做。

在深圳待過的潘石屹知道指標就是錢,他不動聲色地跟懷柔縣體改辦主任邊吃邊聊:

「我們來做一個行不行?」體改辦主任說:「好哇,可是現在來不及了,要準備6份材料,

下星期就報上去。」

潘石屹立即將這個信息告訴了馮侖,馮侖馬上讓他找北京市體改委的一位負責人。

這位主管說:「這是件好事,你們願意做就是積極支持改革,可以給你們寬限幾天。」

通過各種關係,潘石屹找到中國工程學會聯合會和中國煤炭科學研究院作爲

初始的合作單位。萬事俱備,潘石屹用剛剛買的手機打電話問馮侖:「準備做多大?」

馮侖說:「要和王功權商量一下。」王功權說:「咱們現在做事情,肯定要上億。」

潘石屹在電話那邊催促馮侖快做決定,馮侖就在電話那頭告訴潘石屹:

「8最吉利,就註冊8億吧。」北京萬通就這樣,在什麼都沒做的情況下,

拿到了8億的現金融資。

這就是潘石屹那個「一言8億」的傳奇故事。潘石屹能賺到這筆錢不是出自偶然,

而是源於他的商業敏感。

6. 拓展人脈


創業者如果不能在最短時間之內建立自己最廣泛的人際網絡,那創業一定會非常艱難。

按其重要性來看,第一是同學資源。

同學間因爲接觸比較密切,較少存在利害衝突,友誼較可靠,純潔度更高。

對於創業者來說,是值得珍惜的最重要的外部資源之一。

與同學相似的,是戰友;可以與同學和戰友相提並論的是同鄉。共同的人文地理背景,

使同鄉的人有種天然的親近感。曾國藩用兵只喜歡用湖南人,

中國歷史上最成功兩大商幫,徽商和晉商不管走到哪裏,都是老鄉拉幫結派,

成羣結夥的。正是同鄉之間互爲犄角,互爲支援,才成就了晉商和徽商曆史上的輝煌。

同學資源和同鄉資源,可並稱爲創業者最重要的兩大外部資源。

7. 謀略


商場如戰場,一個有勇無謀的人,早晚會成爲別人的盤中餐。

謀略其實就是一種思維的方式,一種處理問題和解決問題的方法。創業者的智謀,

將在很大程度上決定其創業成敗。尤其是在目前產品日益同質化,市場有限,

競爭激烈的情況下,創業者不但要能夠守正,更要有能力出奇。

8. 膽量


創業需要膽量,需要冒險。冒險精神是創業家精神的一個重要組成部分,

但創業畢竟不是賭博。創業家的冒險,迥異於冒進。什麼叫冒險,什麼叫冒進?

冒險是這樣一種東西,你經過努力,有可能得到,而且那東西值得你得到。

否則,你只是冒進,死了都不值得。創業者一定要分清冒險與冒進的關係,

要區分清楚什麼是勇敢,什麼是無知。無知的冒進只會使事情變得更糟,

你的行爲將變得毫無意義。

9. 與他人分享的願望


作爲創業者,一定要懂得與他人分享。一個不懂得與他人分享的創業者,不可能將事業做大。

只有當老闆捨得付出,捨得與員工分享,員工的生存需要、安全需要、

尊重需要就從老闆這裏都得到了滿足。員工出於感激,同時也因爲害怕失去眼前所獲得的

一切,就會產生「自我實現的需要」,爲老闆做更多的事,賺更多的錢,做更大的貢獻,

回報老闆。這樣就構成了一個企業的良性循環。

做生意的人都會算帳,只不過有些人算得是大帳,有些人算得是小帳。商業法則:

算大帳的人做大生意,做大生意人;算小帳的人永遠只能做小生意,做小生意人。

10. 自我反省的能力


成功創業者有一個共通之處,就是都非常善於學習,非常勇於進行自我反省。

作爲一個創業者,遭遇挫折,碰上低潮都是常有的事,在這種時候,

反省能力和自我反省精神能夠很好地幫助你度過難關。

曾子說:「吾日三省吾身」。對創業者來說,問題不是一日三省吾身、四省吾身,

而是應該時時刻刻警醒、反省自己,惟有如此,才能時刻保持清醒。

創業者需要的是綜合特質,每一項特質都很重要,不可偏廢。

缺少哪一項都必然影響事業的發展。有些特質是天生的,

但大多數可以通過後天的努力改善。如果你能夠從現在做起,

時時惕礪,你的創業成功一定指日可待。

2016 2017 左永安顧問 節婦吟 張籍 君知妾有夫,贈妾雙明珠。 感君纏綿意,繫在紅羅襦。 妾家高樓連苑起,良人執戟明光裡。 知君用心如日月,事夫誓擬同生死。 還君明珠雙淚垂,恨不相逢未嫁時!

君知妾有夫,贈妾雙明珠。
感君纏綿意,繫在紅羅襦。
妾家高樓連苑起,良人執戟明光裡。
知君用心如日月,事夫誓擬同生死。
還君明珠雙淚垂,恨不相逢未嫁時!
作者簡介
張籍(約公元766─約830)字文昌,世稱張司業或張水部,其樂府詩多反映當時社會現實,與王建齊名,世稱“張王”。有《張司業集》。
字句淺釋
題解:這是一首具有雙層面內涵的唐詩精品。在文字層面上,它描寫了一位忠於丈夫的妻子,經過理性考慮後終於拒絕了一位多情男子的追求,守住了婦道;在喻義的層面上,它表達了作者忠於朝廷、不被藩鎮高官拉攏、收買的決心。
節婦:能守住節操的婦女,特別是對丈夫忠貞的妻子。
吟:一種詩體的名稱。妾:古代婦女對自己的謙稱。
纏綿:情意深厚。
羅:一類絲織品,質薄、手感滑爽而透氣。
襦:短衣、短襖。
苑:帝王及貴族遊玩和打獵的風景園林。
良人:丈夫。
戟:一種古代的兵器。
明光:明光殿,此指皇宮。
事:服事、侍奉。
擬:打算。
全詩串講
你明知我已經有了丈夫,還偏要送給我一對明珠。
我心中感激你情意纏綿,把明珠繫在我紅羅短衫。
我家的高樓就連著皇家的花園,我丈夫拿著長戟在皇宮裏值班。
雖然知道你是真心朗朗無遮掩,我侍奉丈夫發誓要生死共患難。
歸還你的雙明珠我兩眼淚漣漣,只恨沒有遇到你在我未嫁之前。
言外之意
據本詩另一版本,標題下有“寄東平李司空師道”。李師道是當時藩鎮割據中的平盧淄青節度使,且有一大堆高官頭銜。當時藩鎮割據者用各種手段拉攏、勾結有名文人和中央官吏,以此擴張自己的勢力,這首詩實際上是作者為拒絕李師道的拉攏而寫的,只不過用了比興手法,說得比較委婉、客氣。
下面把比喻層面的內涵大略串講一下(注意,用夫婦比喻君臣在古詩中是一個傳統用法):你明知我是皇上的官員身在朝廷,卻還勾引我不惜地位和名聲。感激你對我的深情厚意,我把你的美意記在了心裏。我住在離皇上很近的京城裏,皇上在宮中執掌著最高權力。我知你對我是真心一片,但我為朝廷效力,還是要忠於皇上和中央政權。我現在拒絕你的請求和許諾,心中很是傷感,只恨我沒能遇到你,在我被皇上任官以前。
詩中所說“雙明珠”是李師道用來拉攏、引誘作者為其助勢的代價,也就是常人求之不得的聲名地位、富貴榮華一類的東西。作者慎重考慮後委婉的拒絕了對方的要求,做到了“富貴不能淫”,像一個節婦守住了真操一樣的守住了自己的嚴正立場。但當時李師道是個炙手可熱的藩鎮高官,作者並不想得罪他、讓他難堪,因此寫了這首非常巧妙的雙層面的詩去回拒他。
此詩情理真摯,心理描寫細緻入微,全詩委婉曲折而動人。除了它所表現的是君子坦蕩胸懷這一因素外,其在藝術上的高妙也是促使它成為名作的重要原因。

2016年7月25日 星期一

2016 2017 左永安顧問 台北左府(無極)道德宮 台大 台師大 EMBA 共通核心職能 TTQS ICAP PMP 至2015年 10 月止,《comScore》評比美國主要的數位傳媒,Yahoo 旗下網站使用者總量排行第三,約 2 億 1,090 萬人次,僅次於 Google 的 2 億 4,590 萬和 Facebook 的 2 億 1,820萬人次。但在 690 億美金的數位廣告市場中,Google 和 Facebook 份額就占了超過一半,Yahoo 的份額只有 3.4%,而 Verizon 加上 AOL 在內更是只占了 1.8%,可謂微不足道。但換另一個角度看,還有一大塊傳統電信業務吃不下的市場,等著轉型後的 Verizon 去好好耕耘一番。



▲ 美國十大數位傳媒使用者人數(2015年十月;圖片來源:ATLAS,資料來源:comScore)
至2015年 10 月止,《comScore》評比美國主要的數位傳媒,Yahoo 旗下網站使用者總量排行第三,約 2 億 1,090 萬人次,僅次於 Google 的 2 億 4,590 萬和 Facebook 的 2 億 1,820萬人次。但在 690 億美金的數位廣告市場中,Google 和 Facebook 份額就占了超過一半,Yahoo 的份額只有 3.4%,而 Verizon 加上 AOL 在內更是只占了 1.8%,可謂微不足道。但換另一個角度看,還有一大塊傳統電信業務吃不下的市場,等著轉型後的 Verizon 去好好耕耘一番。

2016 2017 左永安顧問 台北左府(無極)道德宮 台大 台師大 EMBA 共通核心職能 TTQS ICAP PMP 美國電信巨擘Verizon 2016 07 25宣布,將以48.3億美元的現金收購雅虎核心網路事業,與旗下媒體業務AOL整併,預計在2017年第一季完成交易,也替傳聞多時的雅虎交易案畫下句點。對Verizon來說,雅虎可促進其數位媒體和廣告業務,不過該價格僅是雅虎在2000年時1,250億美元市值的零頭。


Verizon to acquire Yahoo’s operating business

Today is a big day for Yahoo! This is the email that I sent to Yahoos around the world today. Given the interest around our journey to this point, I wanted to share more about today’s announcement. –Marissa

Dear Yahoos,
Moments ago, we announced an agreement with Verizon to acquire Yahoo’s operating business. This culminates a rigorous, thorough process over many months, and yields a great outcome for the company. Today’s announcement not only brings us an important step toward separating Yahoo’s operating business from our Asian asset equity stakes, it also presents exciting opportunities to accelerate Yahoo’s transformation. Among the many entities that showed interest in Yahoo, Verizon believed most in the immense value we’ve created, and in what a combination could bring our users, our advertisers, and our partners.
This is a good moment to reflect on Yahoo’s journey to date.
Yahoo is a company that changed the world.  Before Yahoo, the Internet was a government research project. Yahoo humanized and popularized the web, email, search, real-time media, and more.
What really sets Yahoo apart is the shared passion to create great products for our 1B+ users, and in doing so, transforming the world for the better. You can clearly see that spirit, that commitment, that fight in the work we’ve done together over the past few years. We set out to transform this company – and we’ve made incredible progress. We counteracted many of the tectonic shifts of declining legacy businesses, and built a Yahoo that is unequivocally stronger, nimbler, and more modern. We tripled our mobile base to over 600 million monthly users, we invested in and built Mavens from basically zero in 2011 into $1.6B of GAAP Revenue in 2015, we streamlined and modernized every aspect of our consumer products, and, with Gemini and BrightRoll, we dramatically improved our advertiser products. This only scratches the surface of what we’ve achieved… and we all know how much hard work it took to get here.
It’s because of that hard work and resilience, that Yahoo will realize amazing opportunities in its next chapter.
This sale is not only an important step in our plan to unlock shareholder value for Yahoo, it is also a great opportunity for Yahoo to build further distribution and accelerate our work in mobile, video, native advertising, and social. As one of the largest wireless and cable companies in the world, Verizon opens the door to extensive distribution opportunities. With more than 100 million wireless customers, a shared view of the importance of mobile and video ad tech, a deep content focus through AOL, Verizon brings clear synergies to the table. And with their aggressive aims to grow global audience to 2B users and $20B in revenue within the mobile-media business by 2020, Yahoo’s products and brand will be central to achieving these goals. Joining forces with AOL and Verizon will help us achieve tremendous scale on mobile. Imagine the distribution challenges we will solve, the scale we will achieve, the products we will build, and the advertisers we will reach now with Mavens – it’s incredibly compelling.  
The strategic process has created a lot of uncertainty, but our incredibly loyal and dedicated employee base has stepped up to every challenge along the way. Through the first half of the year, we met our operational goals and overachieved on plan. But, further, there are things that you cannot measure, like the passion of the people behind the products. The teams here have not only built incredible products and technologies, but have built Yahoo into one of the most iconic, and universally well-liked companies in the world. One that continues to impact the lives of more than a billion people. I’m incredibly proud of everything that we’ve achieved, and I’m incredibly proud of our team. For me personally, I’m planning to stay. I love Yahoo, and I believe in all of you. It’s important to me to see Yahoo into its next chapter.
As we work to close this agreement in Q1 2017, it’s more important than ever that we come together as one global team to continue executing on our strategic plan through the remainder of the year. We have delivered the first half of the year with pride, achieving our goals. Now, it is up to us to make Yahoo’s final quarters as an independent company count.
Yahoo is a company that changed the world.  Now, we will continue to, with even greater scale, in combination with Verizon and AOL.
Thanks,
Marissa
Important Additional Information and Where to Find It.
Yahoo will be filing with the Securities and Exchange Commission (the “SEC”) a proxy statement regarding the proposed sale of Yahoo’s operating business to Verizon Communications Inc., the definitive version of which will be sent or provided to Yahoo stockholders.  BEFORE MAKING ANY VOTING DECISION, YAHOO’S STOCKHOLDERS ARE STRONGLY ADVISED TO READ YAHOO’S PROXY STATEMENT IN ITS ENTIRETY (INCLUDING ANY AMENDMENTS OR SUPPLEMENTS THERETO) WHEN IT BECOMES AVAILABLE AND ANY OTHER DOCUMENTS FILED WITH THE SEC IN CONNECTION WITH THE PROPOSED TRANSACTION OR INCORPORATED BY REFERENCE THEREIN BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION ABOUT THE PROPOSED TRANSACTION.  Investors and stockholders will be able to obtain (when available) a free copy of Yahoo’s proxy statement, any amendments or supplements to the proxy statement, and other documents filed by Yahoo with the SEC (when available) in connection with the proposed transaction for no charge at the SEC’s website at www.sec.gov, on the Investor Relations page of Yahoo’s website investor.yahoo.net or by writing to Investor Relations, Yahoo! Inc., 701 First Avenue, Sunnyvale, CA 94089.
Yahoo and its directors and executive officers may be deemed participants in the solicitation of proxies from its investors and stockholders in connection with the proposed transaction.  Information concerning the ownership of Yahoo securities by Yahoo’s directors and executive officers is included in their SEC filings on Forms 3, 4 and 5, and additional information is also available in Yahoo’s annual report on Form 10-K for the year ended December 31, 2015, as amended, and Yahoo’s proxy statement for its 2016 annual meeting of stockholders filed with the SEC on May 23, 2016. Information regarding Yahoo’s directors, executive officers and other persons who may, under the rules of the SEC, be considered participants in the solicitation of proxies in connection with the proposed transaction, including their respective interests by security holdings or otherwise, also will be set forth in the definitive proxy statement relating to the proposed transaction when it is filed with the SEC.  These documents may be obtained free of charge from the sources indicated above.
This post contains forward-looking statements concerning the proposed sale of Yahoo’s operating business. Risks and uncertainties may cause actual results to differ materially from the results predicted. Potential risks and uncertainties include, among others: (i) the inability to consummate the transaction in a timely manner or at all, due to the inability to obtain or delays in obtaining the stockholder approval, necessary regulatory approvals for the transaction or satisfaction of other conditions to the closing of the transaction; (ii) the occurrence of any event, change or other circumstance that could give rise to the termination of the purchase agreement; (iii) the potential adverse effect on Yahoo’s partner, advertiser, vendor and customer relationships, operating results and business generally resulting from the announcement of the transaction; (iv) the implementation of the transaction which will require significant time, attention and resources of Yahoo’s senior management and others within Yahoo, potentially diverting their attention from other aspects of Yahoo’s business; (v) risks related to Yahoo’s ability to retain or recruit key talent; (vi) the costs, fees, expenses and charges related to or triggered by the transaction; (vii) potential adverse effects on Yahoo’s business, properties or operations caused by Yahoo implementing the transaction; (viii) the anticipated benefits of transaction to Yahoo’s stockholders may not be realized; and (ix) the initiation or outcome of any legal proceedings or regulatory proceedings that may be instituted against Yahoo relating to the transaction.  More information about other potential factors that could affect Yahoo’s business and financial results is included under the captions “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in Yahoo’s Annual Report on Form 10-K for the year ended December 31, 2015, as amended, and Quarterly Report on Form 10-Q for the quarter ended March 31, 2016, which are on file with the SEC and available on the SEC’s website atwww.sec.gov. All information set forth in this communication is as of July 25, 2016. Yahoo does not intend, and undertakes no duty, to update this information to reflect subsequent events or circumstances.



Verizon to acquire Yahoo’s operating business
Transaction will create a new rival in mobile media technology reaching over 1B users* with a roster of the world’s most beloved brands
BASKING RIDGE, NJ, and SUNNYVALE, Calif. – July 25, 2016 – Verizon Communications Inc. (NYSE, Nasdaq: VZ) and Yahoo! Inc. (Nasdaq: YHOO) today announce they have entered into a definitive agreement under which Verizon will acquire Yahoo’s operating business for approximately $4.83 billion in cash, subject to customary closing adjustments.
Yahoo informs, connects and entertains a global audience of more than 1 billion monthly active users** – including 600 million monthly active mobile users*** – through its search, communications and digital content products. Yahoo also connects advertisers with target audiences through a streamlined advertising technology stack that combines the power of their data, content and technology.
Lowell McAdam, Verizon Chairman and CEO, said: “Just over a year ago we acquired AOL to enhance our strategy of providing a cross-screen connection for consumers, creators and advertisers. The acquisition of Yahoo will put Verizon in a highly competitive position as a top global mobile media company, and help accelerate our revenue stream in digital advertising.”
Yahoo will be integrated with AOL under Marni Walden, EVP and President of the Product Innovation and New Businesses organization at Verizon.
Marissa Mayer, CEO of Yahoo, said: “Yahoo is a company that has changed the world, and will continue to do so through this combination with Verizon and AOL. The sale of our operating business, which effectively separates our Asian asset equity stakes, is an important step in our plan to unlock shareholder value for Yahoo. This transaction also sets up a great opportunity for Yahoo to build further distribution and accelerate our work in mobile, video, native advertising and social.”
Mayer added, “Yahoo and AOL popularized the Internet, email, search and real-time media. It’s poetic to be joining forces with AOL and Verizon as we enter our next chapter focused on achieving scale on mobile. We have a terrific, loyal, experienced and quality team, and I couldn’t be prouder of our achievements to date, including building our new lines of business to $1.6 billion in GAAP revenue in 2015. I’m excited to extend our momentum through this transaction.”
Tim Armstrong, CEO of AOL, said: “Our mission at AOL is to build brands people love, and we will continue to invest in and grow them. Yahoo has been a long-time investor in premium content and created some of the most beloved consumer brands in key categories like sports, news and finance.”
Under Armstrong, AOL has invested in and grown global premium brands, including The Huffington Post, TechCrunch, Engadget, MAKERS and AOL.com, and market-leading programmatic platforms – including ONE by AOL for both advertisers and publishers.
Armstrong added, “We have enormous respect for what Yahoo has accomplished: this transaction is about unleashing Yahoo’s full potential, building upon our collective synergies, and strengthening and accelerating that growth. Combining Verizon, AOL and Yahoo will create a new powerful competitive rival in mobile media, and an open, scaled alternative offering for advertisers and publishers.”
The addition of Yahoo to Verizon and AOL will create one of the largest portfolios of owned and partnered global brands with extensive distribution capabilities. Combined, AOL and Yahoo will have more than 25 brands in its portfolio for continued investment and growth. Yahoo’s key assets include market-leading premium content brands in major categories including finance, news and sports, as well as one of the most popular email services globally with approximately 225 million monthly active users****. Additional technology assets in the advertising space include Brightroll, a programmatic demand-side platform; Flurry, an independent mobile apps analytics service; and Gemini, a native and search advertising solution.
The deal is subject to customary closing conditions, approval by Yahoo’s shareholders, and regulatory approvals, and is expected to close in Q1 of 2017. Until the closing, Yahoo will continue to operate independently, offering and improving its own products and services for users, advertisers, developers and partners.
Verizon will generally issue cash-settled Verizon RSUs for Yahoo RSUs that are outstanding at the close.
The sale does not include Yahoo’s cash, its shares in Alibaba Group Holdings, its shares in Yahoo Japan, Yahoo’s convertible notes, certain minority investments, and Yahoo’s non-core patents (called the Excalibur portfolio). These assets will continue to be held by Yahoo, which will change its name at closing and become a registered, publicly traded investment company. Yahoo will provide additional information about the investment company at a future date.
Yahoo intends to return substantially all of its net cash to shareholders and will determine and communicate a specific capital return strategy at an appropriate time.
LionTree Advisors, LLC, Allen & Company LLC, Bank of America Merrill Lynch and Guggenheim Securities, LLC are acting as financial advisors to Verizon. Wachtell, Lipton, Rosen & Katz, Gibson, Dunn & Crutcher LLP, Covington & Burling LLP and Winston & Strawn LLP are acting as legal advisors to Verizon.
Goldman, Sachs & Co., J.P. Morgan Securities LLC and PJT Partners are acting as financial advisors to the Yahoo Board and its Strategic Review Committee. Skadden, Arps, Slate, Meagher & Flom LLP, Wilson Sonsini Goodrich & Rosati and Weil Gotshal & Manges LLP are acting as legal advisors to Yahoo. Cravath, Swaine & Moore LLP is independent legal advisor to Yahoo’s Strategic Review Committee.
Yahoo will hold an investor call at 5:30 a.m. Pacific/8:30 a.m. Eastern today. Investors can dial in at (866) 593-9949 and investors outside the U.S. can dial in at (973) 935-8154, using the conference ID 55971720. The call will be hosted by Yahoo CEO Marissa Mayer and Yahoo CFO Ken Goldman. Yahoo will also make the Chair of the Strategic Review Committee, Tom McInerney, and Yahoo Chairman of the Board Maynard Webb available for questions.
Verizon will announce second-quarter 2016 results tomorrow, July 26. To provide further context for investors about this transaction and other strategic initiatives, McAdam will participate in Verizon’s earnings webcast beginning 8:30 a.m. Eastern tomorrow. Access instructions and presentation materials, including Verizon’s earnings release, will be available at 7 a.m. on Verizon’s Investor Relations website, www.verizon.com/about/investors/.
*Based on Yahoo internal metrics, Jan. 2016 and AOL Internal, June 2016
**Yahoo internal user metrics, Jan. 2016
***Yahoo internal user metrics, Jan 2016
****Yahoo internal user metrics, Jan. 2016.  Mail monthly active users includes 58M IMAP/POP only users – ie. Yahoo monthly users that access their mail using other companies mail application
About Verizon
Verizon Communications Inc. (NYSE, Nasdaq: VZ), headquartered in New York City, generated nearly $132 billion in 2015 revenues. Verizon operates America’s most reliable wireless network, with 112.6 million retail connections nationwide. The company also provides communications and entertainment services over America’s most advanced fiber-optic network, and delivers integrated business solutions to customers worldwide.
About AOL
AOL is a media technology company with a mission to connect consumers and creators through open marketplaces. AOL uses data to disrupt content production, distribution and monetization. The company connects publishers with advertisers across its global, programmatic platforms, tapping into Microsoft inventory and original content brands like TechCrunch, The Huffington Post and MAKERS, which reach over 500 million monthly global consumers. Within its mobile advertising network alone, AOL has a reach of roughly 600 million users. A subsidiary of Verizon, AOL is shaping the digital future.
About Yahoo
Yahoo is a guide to digital information discovery, focused on informing, connecting, and entertaining users through its search, communications, and digital content products. By creating highly personalized experiences, Yahoo helps users discover the information that matters most to them around the world – on mobile or desktop. Yahoo connects advertisers with target audiences through a streamlined advertising technology stack that combines the power of Yahoo’s data, content, and technology. Yahoo is headquartered in Sunnyvale, California, and has offices located throughout the Americas, Asia Pacific (APAC) and the Europe, Middle East and Africa (EMEA) regions. For more information, visit the pressroom (pressroom.yahoo.net) or the Company’s blog (yahoo.tumblr.com).
Yahoo!, the Yahoo family of marks, and the associated logos are trademarks and/or registered trademarks of Yahoo! Inc. Other names are trademarks and/or registered trademarks of their respective owners.
Important Additional Information and Where to Find It.
Yahoo will be filing with the Securities and Exchange Commission (the “SEC”) a proxy statement regarding the proposed sale of Yahoo’s operating business to Verizon Communications Inc., the definitive version of which will be sent or provided to Yahoo stockholders.  BEFORE MAKING ANY VOTING DECISION, YAHOO’S STOCKHOLDERS ARE STRONGLY ADVISED TO READ YAHOO’S PROXY STATEMENT IN ITS ENTIRETY (INCLUDING ANY AMENDMENTS OR SUPPLEMENTS THERETO) WHEN IT BECOMES AVAILABLE AND ANY OTHER DOCUMENTS FILED WITH THE SEC IN CONNECTION WITH THE PROPOSED TRANSACTION OR INCORPORATED BY REFERENCE THEREIN BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION ABOUT THE PROPOSED TRANSACTION.  Investors and stockholders will be able to obtain (when available) a free copy of Yahoo’s proxy statement, any amendments or supplements to the proxy statement, and other documents filed by Yahoo with the SEC (when available) in connection with the proposed transaction for no charge at the SEC’s website at www.sec.gov, on the Investor Relations page of Yahoo’s website investor.yahoo.net or by writing to Investor Relations, Yahoo! Inc., 701 First Avenue, Sunnyvale, CA 94089.
Yahoo and its directors and executive officers may be deemed participants in the solicitation of proxies from its investors and stockholders in connection with the proposed transaction.  Information concerning the ownership of Yahoo securities by Yahoo’s directors and executive officers is included in their SEC filings on Forms 3, 4 and 5, and additional information is also available in Yahoo’s annual report on Form 10-K for the year ended December 31, 2015, as amended, and Yahoo’s proxy statement for its 2016 annual meeting of stockholders filed with the SEC on May 23, 2016. Information regarding Yahoo’s directors, executive officers and other persons who may, under the rules of the SEC, be considered participants in the solicitation of proxies in connection with the proposed transaction, including their respective interests by security holdings or otherwise, also will be set forth in the definitive proxy statement relating to the proposed transaction when it is filed with the SEC.  These documents may be obtained free of charge from the sources indicated above.
Verizon Forward-Looking Statements
In this communication Verizon has made forward-looking statements. These statements are based on our estimates and assumptions and are subject to risks and uncertainties. Forward-looking statements include the information concerning our possible or assumed future results of operations. Forward-looking statements also include those preceded or followed by the words “anticipates,” “believes,” “estimates,” “hopes” or similar expressions. For those statements, we claim the protection of the safe harbor for forward-looking statements contained in the Private Securities Litigation Reform Act of 1995. The following important factors, along with those discussed in our filings with the Securities and Exchange Commission (the “SEC”), could affect future results and could cause those results to differ materially from those expressed in the forward-looking statements: adverse conditions in the U.S. and international economies; the effects of competition in the markets in which we operate; material changes in technology or technology substitution; disruption of our key suppliers’ provisioning of products or services; changes in the regulatory environment in which we operate, including any increase in restrictions on our ability to operate our networks; breaches of network or information technology security, natural disasters, terrorist attacks or acts of war or significant litigation and any resulting financial impact not covered by insurance; our high level of indebtedness; an adverse change in the ratings afforded our debt securities by nationally accredited ratings organizations or adverse conditions in the credit markets affecting the cost, including interest rates, and/or availability of further financing; material adverse changes in labor matters, including labor negotiations, and any resulting financial and/or operational impact; significant increases in benefit plan costs or lower investment returns on plan assets; changes in tax laws or treaties, or in their interpretation; changes in accounting assumptions that regulatory agencies, including the SEC, may require or that result from changes in the accounting rules or their application, which could result in an impact on earnings; and the inability to implement our business strategies.
Yahoo’s Forward Looking Statements
This press release (including, without limitation, the quotations from management) contains forward-looking statements concerning the proposed sale of Yahoo’s operating business. Risks and uncertainties may cause actual results to differ materially from the results predicted. Potential risks and uncertainties include, among others: (i) the inability to consummate the transaction in a timely manner or at all, due to the inability to obtain or delays in obtaining the stockholder approval, necessary regulatory approvals for the transaction or satisfaction of other conditions to the closing of the transaction; (ii) the occurrence of any event, change or other circumstance that could give rise to the termination of the purchase agreement; (iii) the potential adverse effect on Yahoo’s partner, advertiser, vendor and customer relationships, operating results and business generally resulting from the announcement of the transaction; (iv) the implementation of the transaction which will require significant time, attention and resources of Yahoo’s senior management and others within Yahoo, potentially diverting their attention from other aspects of Yahoo’s business; (v) risks related to Yahoo’s ability to retain or recruit key talent; (vi) the costs, fees, expenses and charges related to or triggered by the transaction; (vii) potential adverse effects on Yahoo’s business, properties or operations caused by Yahoo implementing the transaction; (viii) the anticipated benefits of transaction to Yahoo’s stockholders may not be realized; and (ix) the initiation or outcome of any legal proceedings or regulatory proceedings that may be instituted against Yahoo relating to the transaction. More information about other potential factors that could affect Yahoo’s business and financial results is included under the captions “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in Yahoo’s Annual Report on Form 10-K for the year ended December 31, 2015, as amended, and Quarterly Report on Form 10-Q for the quarter ended March 31, 2016, which are on file with the SEC and available on the SEC’s website at www.sec.gov. All information set forth in this communication is as of July 25, 2016. Yahoo does not intend, and undertakes no duty, to update this information to reflect subsequent events or circumstances.
撰文者:張庭瑜 發表日期:2016/07/25
美國電信巨擘Verizon 2016 07 25宣布,將以48.3億美元的現金收購雅虎核心網路事業,與旗下媒體業務AOL整併,預計在2017年第一季完成交易,也替傳聞多時的雅虎交易案畫下句點。對Verizon來說,雅虎可促進其數位媒體和廣告業務,不過該價格僅是雅虎在2000年時1,250億美元市值的零頭。
圖說明
(圖說:Verizon證實買下雅虎核心網路事業。圖片來源:Wonderlane)

著眼數位廣告市場,力拼Facebook、Google

「出售雅虎經營業務,有效分拆亞洲資產股權,對釋放雅虎股東價值是很重要的一步。這筆交易也將促進雅虎未來在行動、影音、原生廣告和社群上的發展。」雅虎執行長瑪莉莎·梅爾(Marissa Mayer)說。
雖然Google母公司Alphabet、美國有線電視業者Comcast和美國電信龍頭AT&T等都曾傳出是雅虎的潛在買主,但Verizon有2,280億美元的高市值、也知道如何善用雅虎優勢發展數位媒體事業,一直被外界視為最有機會出線。Verizon在6月時曾出價以30億美元購買雅虎核心網路事業。
Verizon近來積極經營內容市場,希望由電信商轉型為大型媒體集團,從線上廣告獲利。去年,Verizon才以44億美元收購擁有哈芬登郵報(Huffington Post)、TechCrunch、 Engadget等媒體的美國網路媒體公司AOL;收購雅虎後,旗下財經、體育和新聞頻道,預計能替Verizon帶來上百萬名讀者。
「收購雅虎將讓Verizon作為全球行動媒體公司更有競爭力,並加速我們在數位廣告獲得的營收。」Verizon執行長麥可艾登(Lowell McAdam)表示。
《華爾街日報》分析,透過結合行動網路和內容平台的數據,以及加上雅虎的數位廣告系統,Verizon可提供更個人化的廣告,藉此和線上廣告兩大巨頭Facebook和Google競爭。

比起雅虎自身業務,持有阿里巴巴股份價值更高

交易完成後,雅虎將保有現金、阿里巴巴和雅虎日本的股份,以及部分專利,不再擁有實質業務。然而曾經為全球最受歡迎的入口網站,如何走到現在被出售的命運?
雅虎在1994年以入口網站起家,陸續推出搜尋引擎、電子信箱、購物和新聞等免費服務,成功吸引用戶並獲得廣告收入,早期以此做為商業模式相當成功。直到Google和Facebook崛起,使用者從雅虎轉向app和社群媒體,雅虎對市場的影響力也逐漸下滑。2007年,微軟曾提議以446億美元收購雅虎遭拒,認為低估雅虎價值。
為了挽救頹勢,雅虎在2012年找來Google搜尋業務前負責人梅爾,希望替雅虎找到下一塊核心發展業務。雖然梅爾曾承諾要優化搜尋服務,卻將主力放在發展自製內容,例如推出美食、旅遊和科技等數位雜誌。另外,梅爾任職期間雖然收購許多公司,卻無法轉換成雅虎的助力,最著名的為以約10億美元買下部落格網站Tumblr,也是造成雅虎後續財務黑洞原因之一。
圖說明
(圖片來源:wiki)
雖然自身業務經營不善,但雅虎目前手上握有的阿里巴巴15%的股份,價值近310億美元,被認為佔了雅虎目前約360億美元市值的大部分。
出售核心事業只是雅虎的第一步,還有近3,000種專利待價而沽,《華爾街日報》預計可替雅虎帶來超過10億美元的收入,這些專利涵蓋電子商務、線上廣告和搜尋技術。
至於梅爾,外媒過去都推測梅爾將不會留任,預計將獲得高達5,700萬美元的資遣費,加上過去任職內獲得的現金和股權,總計約進帳2.18億美元。不過梅爾在公開信表示,他計畫將續留雅虎,但未透露時間長短。
文章代表圖來源:Top Photos
資料來源:The Wall Street Journal、The New York Times、Verizon

2016年7月24日 星期日

2016 2017 左永安顧問 台北左府(無極)道德宮 台大 台師大 EMBA 共通核心職能 TTQS ICAP 霹靂國際多媒體旗下原有三家子公司,分別為負責DVD發行業務的大霹靂國際影音,負責商品授權、開發和銷售的巨邦,以及負責網路銷售的創世者(又稱E霹靂);2011年三家公司變更為「大霹靂國際整合行銷股份有限公司」。 霹靂於雲林縣虎尾鎮建置占地5,000多坪的三大攝影棚,全部規劃為拍攝布袋戲使用,是全球最大的布袋戲全製作中心,已拍出上千集霹靂系列布袋戲電視劇集。黃家四代對布袋戲傳統藝術的承繼及創新,彷彿是台灣布袋戲的發展史。從第一代黃馬的「錦春園」、第二代黃海岱創立「五洲園」、第三代黃俊雄是電視布袋戲創始人,到第四代黃強華、黃文擇兄弟承接父親衣缽,成立霹靂國際多媒體,攜手將傳統布袋戲藝術提升至多角化、企業化經營,甚至連連推出創舉,走在消費者前面,讓霹靂成為經典不敗的布袋戲品牌。

2016-06-13 05:43 經濟日報 記者 何秀玲



拍攝霹靂布袋戲的片場。 霹靂/提供












霹靂首部3D電影《奇人密碼-古羅布之謎》片場。 霹靂/提供

「半神半聖亦半仙,全儒全道是全賢,腦中真書藏萬貫,掌握文武半邊天」。這是素還真的出場詩,他也是霹靂布袋戲首席男主角,更是戲迷心中排名第一的戲偶明星;談到素還真,儼然已和霹靂布袋戲畫上等號。
布袋戲藝術可從雲林黃家開始說起。黃家四代對布袋戲傳統藝術的承繼及創新,彷彿是台灣布袋戲的發展史。從第一代黃馬的「錦春園」、第二代黃海岱創立「五洲園」、第三代黃俊雄是電視布袋戲創始人,到第四代黃強華、黃文擇兄弟承接父親衣缽,成立霹靂國際多媒體,攜手將傳統布袋戲藝術提升至多角化、企業化經營,甚至連連推出創舉,走在消費者前面,讓霹靂成為經典不敗的布袋戲品牌。

已故國寶級布袋戲大師黃海岱。 圖/經濟日報提供

霹靂國際多媒體旗下原有三家子公司,分別為負責DVD發行業務的大霹靂國際影音,負責商品授權、開發和銷售的巨邦,以及負責網路銷售的創世者(又稱E霹靂);2011年三家公司變更為「大霹靂國際整合行銷股份有限公司」。
霹靂於雲林縣虎尾鎮建置占地5,000多坪的三大攝影棚,全部規劃為拍攝布袋戲使用,是全球最大的布袋戲全製作中心,已拍出上千集霹靂系列布袋戲電視劇集。

霹靂布袋戲第二代黃俊雄。 圖/經濟日報提供

霹靂多媒體董事長黃強華表示,建設攝影棚是因以前電視台拍片錄影有不少局限,容易造成人力和時間浪費,因此決定回虎尾老家打造攝影棚,在自己地方拍片更有自主性。
多角化布局 要當東方迪士尼
黃強華更顛覆上一輩的想法,從電視走向錄影帶市場;接著又預見錄影帶市場將會衰微,看準超商為複合式通路,店鋪多,受眾群廣,消費族群較穩定。他說,非霹靂的戲迷進超商原本可能只是買麵包,卻也有機會看到霹靂的片子,進而購買。相形之下,錄影帶店正在萎縮。
他表示,若將通路轉為超商,總代理商和出租錄影帶店家會反對,因為要租霹靂的鐵粉,多半在頭三天就租片,不會拖太久;對錄影帶店而言,霹靂是可短時間回收的帶子,金流也快,三天就可回本賺錢。
黃強華於2009年全面轉換影音通路,首度走入全家便利商店發行最新劇集,接著與7-ELEVEN合作。他表示,走到現在,視頻播放已成為趨勢,霹靂必須跟著硬體設備轉變,目前在台灣線上付費市場仍不成熟,因此發行DVD,成熟後就可進行線上運營。
至於中國大陸市場方面,霹靂目前授權多家視頻平台播放,營收來自廣告拆潤,未來將朝大陸視頻的付費收視前進,版權收入可望有更大效益。
為拓展海外市場、多角化經營,霹靂在2014年10月7日掛牌上櫃,是國內首家以文創內容掛牌的文創業者,希望朝「東方迪士尼」目標前進。霹靂營收主要來自劇集發行、周邊商品銷售、授權業務等。
前年霹靂首次舉辦「霹靂奇幻武俠世界-布袋戲藝術大展」,展覽體現霹靂布袋戲多年精華,並結合台灣高科技產業的硬體實力,頗受戲迷好評,展覽活動收入、商品銷售收入及授權收入皆有亮眼成績。霹靂大展主要贊助商皆為台灣企業,讓霹靂的台灣原創增添本土色彩。
攻付費頻道 死忠粉絲搶著看
黃強華更創業界之先,2000年首部布袋戲電影「聖石傳說」上映。去年則推出首部3D布袋戲電影「奇人密碼:古羅布之謎」,但是票房不如預期,投資虧損已於前年底提列。
霹靂去年營收略減,主因去年沒有舉辦霹靂布袋戲大展,若排除展覽活動收入影響,去年各項營收仍成長約8%,營收組成項目中,獲利最佳的授權收入大幅成八成以上,其中以手遊貢獻亮眼。
霹靂今年進行線上付費收視,台灣透過YouTube頻道「霹靂院線台」,已啟動付費訂閱,目前已有訂戶,主要播放霹靂布袋戲劇集。
另外,今年積極開展日本市場,會與日本知名動漫腳本大師虛淵玄合作。虛淵玄2013年來台參加動漫展簽名會,參觀當時霹靂奇幻武俠大展,並購買一套40小時的劇集,他雖不懂中文,但看完後就決定與霹靂合作,攜手推出奇幻武俠偶戲「Thunderbolt Fantasy東離劍遊紀」,這也是進軍日本市場的門票。
霹靂表示,「Thunderbolt Fantasy東離劍遊紀」最近將舉辦收費型首映,讓電視劇也能上電影院,主要做口碑為主。
虛淵玄認為,如果在日本成功,希望能將霹靂舊劇重製,將超過500小時的HD內容重新剪輯成100小時,就能在日本播放四年,因為日本電視台一周只播23分鐘。

2016 2017 左永安顧問 台北左府(無極)道德宮 台大 台師大 EMBA 共通核心職能 TTQS ICAP 根據主計總處統計,服務業占我國GDP已超過60% 我國即將於2018年邁入高齡化社會,無疑是險峻的挑戰。 電子商務、實體零售與物流等業者,開始積極開發能夠紓解勞力負載過重的創新作法,例如無人化智能儲物櫃,強調藉由導入自動化設備,達到消費者彈性自取的服務概念,設置於超商、郵局、捷運站、校園等民眾生活動線上的重要節點,不僅提供消費者嶄新收貨解決方案,更能有效緩解因高重複配送率導致的勞力超載。

2016-07-24 05:34 經濟日報 丁凡

根據麥肯錫研究顯示,過去半世紀來,支撐全球經濟成長基礎有半數來自於生產力的提高,另一半則來自於勞動人口規模的增長。然而,全球經濟持續向前推進,許多國家開始面臨勞力成本大幅攀升及勞動人口成長減速的危機,加上人工潛力與規模效應已被開發到接近極限,未來將處於無法再單純仰賴勞動力增加帶動經濟成長的社會中,勢必要藉由導入自動化技術及服務創新,彌補因勞動資源縮減的缺口。
運用自動化技術取代人力操作的方式,過去在製造業領域已有成熟廣泛的運用,不過,服務業的突破點一直到近幾年才逐步顯現,包括零售、物流、餐飲及照護等業者,均陸續開始嘗試應用能夠降低勞力投入的服務科技。
根據主計總處統計,服務業占我國GDP已超過60%,服務業就業人數已超過工業部門,顯示我國整體產業結構與經濟發展正走上後工業化的路徑,未來必須要更加強化服務業效能提升,引領產業由勞力密集轉進知識與技術密集的階段,並以此為支點,帶動整體服務業邁向高附加價值與獲利能力的高品質經營目標。以物流服務業為例,我國物流產業長期以來均聚焦科技製造業物流與國際供應鏈優化,隨著產業結構轉型,貼近一般消費者的生活服務業,將成為未來物流服務突破創新的關鍵所在。
例如生鮮電商低溫配送服務、餐飲熟食配送服務、商品代購結合快速送達服務等,以都會區域為主要應用場景,而不斷開展的城市物流服務,不僅為我國傳統物流產業注入強勁創新力道,也帶動相關的技術應用及投資機會不斷增長。
另一方面,目前我國物流產業價值創造仍高度倚重勞力密集模式,尤其是在配送端點高度發散的最後一哩配送上,與國外企業相較,我國最後一哩配送服務的科技化比例偏低,因此企業必須投入大量且密集的勞力資源,才能夠符合市場需求。我國即將於2018年邁入高齡化社會,無疑是險峻的挑戰。
因此包括電子商務、實體零售與物流等業者,開始積極開發能夠紓解勞力負載過重的創新作法,例如無人化智能儲物櫃,強調藉由導入自動化設備,達到消費者彈性自取的服務概念,設置於超商、郵局、捷運站、校園等民眾生活動線上的重要節點,不僅提供消費者嶄新收貨解決方案,更能有效緩解因高重複配送率導致的勞力超載。
我國都市地區的高交通密度與電子商務帶來的龐大包裹流量,加上民眾繁忙緊湊的生活型態,使客製化、高彈性、多元化的最後一哩配送日益受到重視,物流服務必須承擔更多的角色與責任。新型態智能儲物櫃的出現,意味著不同於過去物流服務在商品抵達門市或消費者手中時即告終,現代物流正全面滲透進入全程消費情境中,運用各種方式為民眾帶來更高的便利性服務。
(作者是商業發展研究院經營模式創新研究所研究員)

2016年7月23日 星期六

2016 2017 左永安顧問 EMBA 個案 「敘利亞革命武力之音」(RFS Media Office)敘利亞的設計師塔漢(Saif Aldeen Tahhan)仿照《精靈寶可夢GO》製作出《敘利亞GO》(Syria GO)「我是神奇寶貝,你可以來捕捉我嗎?」敘利亞戰火兒童讓人垂淚的心聲「雖然這個遊戲如此成功,但我希望當我能回到阿勒坡的那天,我走在街上不是拿著手機、尋找著神奇寶貝」「而是能單純的就這樣,愜意漫步在阿勒坡美麗的街道上。」

「我是神奇寶貝,你可以來捕捉我嗎?」敘利亞戰火兒童讓人垂淚的心聲

這幾天,全世界陷入抓神奇寶貝狂潮,在《精靈寶可夢GO》(Pokémon GO,又譯《去吧!神奇寶貝》)的推出後,各地不時傳出有民眾因「低頭成性」所做的誇張行徑,但在不遠的地球另一端,烽火連天、打了5年內戰、死亡數十萬人的敘利亞,當地孩童手持皮卡丘、傑尼龜的圖片,癡癡望著鏡頭,希望讓全球的神奇寶貝玩家們看到:「我在這,快來捕捉我!」
換言之,這些孩子希望化身為神奇寶貝,希望有人來「捕捉」他們並且帶他們離開,希望不要一輩子活在戰爭、死亡與毀滅之中,希望自己朝不保夕的人生還有一絲希望。
「敘利亞革命武力之音」(RFS Media Office),致力於替尋求自由的敘利亞人民發聲的網路媒體,21日起於官方推特(Twitter)上發佈多張孩童手持神奇寶貝圖的照片,並搭配著「我在這,快來捕捉我」的字樣,「我們希望能因為這股風潮,重新喚回世界對敘利亞內戰的關注」其發言人表示。

把我用神奇寶貝球抓起來,帶我離開這裡

身處在不同城鎮的孩童們,有的人在紙上寫著:「我在伊德利卜省(Idlib)的卡法內波村(Kafr Nabl),快來捕捉我」或是「我在卡法利塔村(Kafr Zeta),快來捕捉我」,搭配著不同神奇寶貝的圖片,希望玩家們能夠抬頭看看他們,要是可以,他們也希望被《精靈寶可夢GO》裡的神奇寶貝球抓起來,逃離這個早已不是家園的地方。
「敘利亞革命武力之音」的發言人說道:「我們看著神奇寶貝遊戲,在媒體的報導下變得如此有名,因此才希望能放上這些照片,去強調在敘利亞受苦受難的人們,他們是如何承受來自政府軍、反政府軍之間你來我往的不間斷攻擊。」
敘利亞內戰經年,戰火中的兒童想化身為神奇寶貝,讓人們把他帶走(敘利亞革命武力之音,RFS)
敘利亞內戰經年,戰火中的兒童想化身為神奇寶貝,讓人們把他帶走(敘利亞革命武力之音,RFS)

《敘利亞GO》人民真正在找的是什麼?

除了來自組織的發聲外,敘利亞的設計師塔漢(Saif Aldeen Tahhan)仿照《精靈寶可夢GO》製作出《敘利亞GO》(Syria GO),但這不是拿來抓神奇寶貝,而是到各個殘破不堪的戰爭場地,去尋找敘利亞人民需要的東西,像是在斷壁殘垣中可以找到房子、面目全非的街道上可以找到醫藥箱等。
同樣身為難民的塔漢,幸運的於2014年逃離敘利亞,輾轉來到丹麥,回憶起當時的逃難回憶,他說:「我知道現在社群媒體上大家都在聊神奇寶貝,但我想讓大家知道,在敘利亞,人們真正需要、在尋找的是什麼。」

「我只想漫步在那曾經美麗的街道上」

敘利亞阿勒坡(Aleppo),這個昔日的北部大城,現在卻在內戰中被隨意轟炸,看著自己家鄉陷入絕境的藝術家阿奇洛(Khaled Akil),不禁好奇要是敘利亞也能玩《精靈寶可夢GO》的話,會是什麼樣的光景,於是他將神奇寶貝和《法新社》(AFP)的新聞照片結合,在網路上發表《敘利亞的精靈寶可夢GO-第1部》(Pokémon Go In Syria - Part 1)。
 
Pokemon-go in Syria.
Khaled Akil(@khaledakil)張貼的相片 於 2016 年 7月 月 21 10:52下午 PDT 張貼
阿奇洛說:「發表這個系列,並不是要責怪那些玩家,只顧玩不顧世界上其他地方發生的慘事,而是希望能讓大家重新關注這裡」現年30歲,土生土長阿勒坡人的他,於2012年到土耳其舉辦展覽,由於敘利亞內戰的關係,至此和家人天人永隔,無法回到家鄉。
「雖然這個遊戲如此成功,但我希望當我能回到阿勒坡的那天,我走在街上不是拿著手機、尋找著神奇寶貝」「而是能單純的就這樣,愜意漫步在阿勒坡美麗的街道上。」